“COMMUNICATION AND CULTURAL CHANGE”

 

 

You are welcome to send your abstract to the 6th  World Conference on Media and Mass Communication – (MEDCOM 2020) which will be held from 28th  – 30th  May 2020 under the theme “Communication and Cultural Change”

Communication is the other side of representation and knowledge. All we know about the world we live by is mediated by symbols, languages, technologies, and media. The perception of reality is not objectively mirrored by our cognitive processes and artefacts, but it is a negotiation among reality, languages and us (our body, minds, and social relationships).

This is why communication is so relevant in every cultural aspect and has such a strong impact on social life and individual behaviours. However, the strategies that are in place when we use communication to understand, persuade, make alliances to obtain a cultural change are not so clear. For that reason, often-social campaign and messages that aim to encourage convenient and “good” behaviours (such as do not cause environmental pollution, do not smoke, increase physical activity, adopt auto-limitation behaviours, etc.) are not so effective. In this conference, we will explore the cognitive, emotional, and social processes involved in communication and in particular in the social communication area.

01. Social media: impact, future, issues

 

Social media have revolutionized the ways of communicating and the ways of interacting among individuals. Their impact on daily lives is evident. In this track, we call for an in-depth study on the use of social media and the impact they have on everyday routine, but also on the interactions both among individuals and between individuals and companies. In particular,      this session will favor the abstract proposals focused on the analysis of the future development of social media and its complexity.

  • Social media
  • Social media use: promises and expectations
  • Social media between equality and inequality
  • Social media and civic participation
  • Social Media: what future?
  • Communication and Multi-Media Campaigns
  • Digital activism and alternative media
  • New Technologies and Innovation

02. Theory of Communication, languages and media

 

Theoretical issues, also from a historical point of view, on communication, language and media will be welcomed in this track. More specifically, we expect proposals on the relationship between language and media, semiotic and sociological perspectives on symbolic processes, cognitive and pragmatic processes in communication. In particular, the session will favor the abstract proposals focused on new perspectives that can help understand philosophical issues on the comprehension process and human relationship in communication.

  • Emotions and communication media
  • Cognitive processes and communication
  • Contemporary communication and media representations
  • Language and representation
  • Communication theory and social change
  • Communication Theory and Methodology
  • History of linguistic theory
  • Mass Communication, History and Society
  • Communication and Culture
  • Media narratives and social realities
  • Narratives in contemporary communication
  • Media Audiences
  • Metaphors, stereotypes, and framing effect

03. Public communication

 

Public communication has considerably changed in recent years. The arrival of new media has opened up new scenarios and thrown down new challenges. Public communication can now really be citizen-friendly. The session will favor the abstract proposals, which examine what challenges are likely to be experienced, and what kind of future we have ahead of us, especially by verifying how the new media can help with public communication, also with respect to the crisis management, and which kind of issues may arise, including the legal ones.

  • Public service media: what future?
  • Communication Policy and Regulation
  • Public Communication
  • Communication and Multi-Media Campaigns
  • Law and Policy
  • Public Relations
  • Crisis communication
  • Media Law and Regulation

04. Politics, ethics and communication

 

Political participation, social participation in movements and democratic and political participation are closely linked to the opportunities and problems of digital media and, in particular, of social media. While the communication between politicians and citizens is (or can be) more direct, the social responsibility of communicator is still relevant for democracy. The session will favor the abstract proposals that tell about empirical research carried out.

  • Political Communication and Media
  • Media politics
  • Media and Democracy
  • Media Ethics
  • Political discourse and mediatization of politics
  • Media Ethics (Copyright and Intellectual Property)
  • Alternative and Community Media
  • Grassroots movements and communication
  • NGO’s and communication

05. Health communication, emergency and environmental studies

 

Health, crises and the environment have in common a communication capable of preventing, managing emergencies and crises and, finally, managing situations of normality and/or post problem/crisis/ emergency. For these topics, new media give a great opportunity to increase attention on topics that have been filtered or ignored in the past. Furthermore, they changed some specific communication, like that one among doctors and patients, or scientists and common people about climate change. The session will favor the abstract proposals that tell about empirical research carried out.

  • Health Communication
  • Communication of Prevention
  • Risk, Stigma and Health Communication
  • Disaster Coverage in the Media
  • Metaphor and climate change
  • Doctor-patients communication
  • Media, Climate Change and Environmental Studies
  • Disaster communication
  • Communication and violence

06. Journalism

 

Journalism and publishing have radically changed in the last fifty years: first the television, then the Internet and, lastly, the social media have modified the way of working in the newsrooms and the Language used. We passed from a “newsroom” journalism to “widespread” journalism and even the sources, as well as the public, have become potentially unlimited. In this session, it will be of interest to discuss how journalism, whether print, television or radio, has changed and about what potential and risks are entailed in the spread of the new media.

  • Journalism Research and Education
  • Media & Journalism
  • Magazine
  • Web-based Journalism
  • Scholastic Journalism
  • Newspaper
  • Radio-TV Journalism
  • Radio, Television, and Entertainment Studies

07. Multiculturalism, cultural studies, youth and gender communication

 

Relations between different cultures (national, ethnic, generational, gender) are the present and future of the media in hybrid, fragmented and complex societies. These panel welcome discussions on different aspects of the communication among groups in which different nationality and language define different identities, with particular attention to migration. Another focus will be on gender issues: equality in society, discrimination in language, gender equality and media. The session will favor the abstract proposals in which are reported experiences, case studies or empirical research.

  • International Communication
  • Asian Perspectives on Communication
  • Critical and Cultural Studies, Youth, Gender and Communication
  • Media and Globalization
  • Media and Migrants
  • Media & Different Cultures
  • Gender equality and language
  • Gender equality and media
  • Gender equality and communication
  • Media coverage of migration and solidarity networks
  • Mass Communication, Society and Globalization

08. Media Education

 

Relations between different cultures (national, ethnic, generational, gender) are the present and future of the media in hybrid, fragmented and complex societies. These panels welcome discussions on different aspects of the communication among groups in which different nationality and language define different identities, with particular attention to migration. Another focus will be on gender issues: equality in society, discrimination in language, gender equality and media. The session will favour the abstract proposals in which are reported experiences, case studies or empirical research.

  • Media Education Research
  • Media & Literacies
  • Research and Education
  • New technologies and education
  • Gamification in education
  • Media, Information and Communication Literacy
  • Media Education

09. Media and corporate

 

Economic development in a global society acts through and with the decisive support of digital media and mainstream media. In this panel, the proposal can afford many different issues in which media, business, industries, etc. are involved and related to communication. The session will favour the abstract proposals that tell about empirical research carried out.

  • Work in media and communication industries
  • Communication Policy and Regulation
  • Media as a Global Business
  • Media and Sport (also, Olympics Coverage)
  • Media Management
  • Media Management and Economics
  • Telecommunications
  • Advertising

10. Screen cultures

 

After the “turning points” that marked the theories of the late twentieth century in visual culture, many interesting themes need today to be reconsidered. We have more genre and formats and the entire range of production and consumption and circulation modes interact and create a new form of hybridization. The spectrum goes from films, TV formats, serial forms, and digital storytelling to photography, social media, video gaming, digital platforms, etc. The session will favour different types of proposals: abstracts, posters, but also short movies, screenplays, showcases.

  • Documentary Production
  • Media Industry Trends and Dynamics
  • Visual Arts & Visual Communication
  • Contemporary Theatre and Performance
  • Radio, Cinema, Television and Entertainment Studies
  • Metaphors, concepts and imaginary
  • Content: image and representation
  • Communication Technology and Digital Media
  • Mediation, Disintermediation, Remediation
  • Utopia, Dystopia
  • Data, Algorithms, People
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