MEDCOM 2020 is the 6th in a series of past successful conferences on Media and Mass Communication organized by The International Institute of Knowledge Management. MEDCOM annual conference series was started in Beijing, China (MEDCOM 2015). After its initiation, two conferences were held in Kuala Lumpur, Malaysia (MEDCOM 2017, MEDCOM 2019) and two were held in Bangkok, Thailand (MEDCOM 2016, MEDCOM 2018). Today, the standard, impact, and quality of the MEDCOM conferences are highly recognized by the media and communication community in the world.

Objectives of MEDCOM 2020

Building Newfangled and Futuristic International Community

One of the main objectives of MEDCOM 2020 is to continue to work toward improving the standard of the international community of researchers, scholars, and scientists by exposing them to the latest trends, developments, and challenges in the Media and Mass Communication field while addressing the theme “Communication and Cultural Change”.

Communication is the other side of representation of knowledge. Symbols, languages, technologies, and media mediate all we know about the world we live in. Our cognitive processes and artifacts do not objectively mirror the perception of reality, rather our perception is a negotiation among several entities – reality, languages and us (our body, minds, and social relationships). This is why communication is so important in all aspects of our lives (social and behavioral). However, the strategies that are in place when we communicate are not clear with regard to how we understand each other, persuade, and make alliances to change a culture. One could argue that for this reason, social campaigns and messages that are designed to encourage “good” behaviors (such as do not cause environmental pollution, do not smoke, increase physical activity, adopt auto-limitation behaviors, etc.) are not so effective. In this conference, we will explore the cognitive, emotional, and social processes involved in communication and in particular in the social communication area.


Developing Careers and Increasing Opportunities

MEDCOM 2020 is designed to develop the careers of the participants while increasing opportunities for their future. The renown resource persons in the media and communication field will conduct special features of the conference. The conference will also provide a unique convergence of networking, learning, inspiring keynote speeches, discussions, Industry-Academia conversations, plenary speeches, and workshops along with publication opportunities. The Conference Committee has initiated a special scholarship program to help African and Asian researchers attend the conference. Sixty (60) Scholarships will accordingly be provided. Apply for the scholarship with your abstract on or before 30th October 2019.


Maintaining High-Quality Conference Standards and Publication Standards

The conference is specially designed by the TIIKM Research and Development team together with a committee of experts from international universities with guidance of the Academic Governing Body of TIIKM conferences. MEDCOM 2020 is under the guidelines of the Committee on Publication Ethics (COPE). The conference consists of several special issues of high quality supporting journals. The conference proceedings will be published in the Open Journal System (OJS) with Indexing and DOI.


A Platform with the Highest Networking Opportunities

The 6th World Conference on Media and Mass communication 2020 has a wide range of networking opportunities to maximize participants’ international network. There will be a conference networking dinner with a cultural show. An optional Post-conference tour will be organized with the aim of providing delegates with an opportunity for a life-changing experience. Note that the conference venue, Sardinia is one of the beautiful islands in Italy which boasts of an amazing architecture, delicious food and great history.


Registration Benefits

The conference provides you with different registration packages with so many benefits upon your presentation category (Presenter/Attendee/Virual) for the conference.Please refer the important dates to know the registration and payment deadlines.

01. Social Media: Impact, Future, Issues


Social media have revolutionized the ways of communicating and the ways of interacting among individuals – their impact on daily lives is evident. In this track, we call for in-depth studies on the use of social media and the impact they have not only on everyday routine, but also on the interactions both among individuals and between individuals and companies. In particular, this session will favor abstract proposals that focus on analysis of future developments of social media and its complexity. These include but are not limited to:

  • Social media
  • Social media use: promises and expectations
  • Social media between equality and inequality
  • Social media and civic participation
  • Social Media: what is the future?
  • Communication and Multi-Media Campaigns
  • Digital activism and alternative media
  • New Technologies and Innovation

02. Theory of Communication, languages and Media


Theoretical issues from historical points of view on communication, language and media will be welcomed in this track. More specifically, we expect proposals on the relationship between language and media, semiotic and sociological perspectives on symbolic processes, cognitive and pragmatic processes in communication. In particular, the session will favor abstract proposals that focus on new perspectives that can help to understand philosophical issues on comprehension process and human relationship in communication. These include but are not limited to:

  • Emotions and communication media
  • Cognitive processes and communication
  • Contemporary communication and media representations
  • Language and representation
  • Communication theory and social change
  • Communication Theory and Methodology
  • History of linguistic theory
  • Mass Communication, History and Society
  • Communication and Culture
  • Media narratives and social realities
  • Narratives in contemporary communication
  • Media Audiences
  • Metaphors, stereotypes, and framing effect

03. Public Sector Communication.


Public communication has considerably changed in recent years. The arrival of new media has opened up new scenarios and posed new challenges. Public communication can now be really citizen-friendly. This session will favor abstract proposals that examine the challenges that are likely to be experienced, and the kind of future we have ahead of us, especially by verifying how the new media can help with public communication, crisis management, and the kind of issues that may arise (this may also include legal issues). These include but are not limited to:

  • Public service media: what is the future?
  • Communication Policy and Regulation
  • Public Communication
  • Communication and Multi-Media Campaigns
  • Law and Policy
  • Public Relations
  • Crisis communication
  • Media Law and Regulation

04. Politics, Ethics and Communication


Political participation, social participation in movements and democratic and political participation are closely linked to the opportunities and problems of digital media and, in particular, to social media. While the communication between politicians and citizens is (or can be) more direct, the social responsibility of the communicator is still relevant for democracy. The session will favor the abstract proposals that focus on empirical research. These include but are not limited to:

  • Political Communication and Media
  • Media politics
  • Media and Democracy
  • Media Ethics
  • Political discourse and mediatization of politics
  • Media Ethics (Copyright and Intellectual Property)
  • Alternative and Community Media
  • Grassroots movements and communication
  • NGO’s and communication

05. Health Communication, Emergency and Environmental Studies


Health, crises and the environment have in common a communication capable of preventing, managing emergencies/crises and, managing situations of normality and/or post problem/crisis/ emergency. For these issues, new media have created a great opportunity to increase attention on topics that have been filtered or ignored in the past. Furthermore, they have changed specific communications, such as communication among doctors and patients, or scientists and common people about climate change. The session will favor abstract proposals that focus on empirical research. These include but are not limited to:

  • Health Communication
  • Communication of Prevention
  • Risk, Stigma and Health Communication
  • Disaster Coverage in the Media
  • Metaphor and climate change
  • Doctor-patients communication
  • Media, Climate Change and Environmental Studies
  • Disaster communication
  • Communication and violence

06. Journalism


Journalism and publishing have radically changed in the last fifty years: First the television, then the Internet and, lastly, the social media have modified the way of working in the newsrooms and the Language used. We moved from “newsroom” journalism to “widespread” journalism – sources, as well as the public, have become potentially unlimited. In this session, it will be of interest to discuss how journalism, whether print, television or radio, has changed and about the potential and risks that these changes entail:

  • Journalism Research and Education
  • Media & Journalism
  • Magazine
  • Web-based Journalism
  • Scholastic Journalism
  • Newspaper
  • Radio-TV Journalism
  • Radio, Television, and Entertainment Studies

07. Multiculturalism, Cultural Studies, Youth and Gender Communication


Relations between different cultures (national, ethnic, generational, gender) are the present and future of the media in hybrid, fragmented and complex societies. This panel welcomes discussions on different aspects of communication among groups in which different nationality and language define different identities with particular attention to migration. Another focus of this panel will be on gender issues: equality in society, discrimination in language, gender equality and media. The session will favor the abstract proposals on experiences, case studies and empirical research.

  • International Communication
  • Asian Perspectives on Communication
  • Critical and Cultural Studies, Youth, Gender and Communication
  • Media and Globalization
  • Media and Migrants
  • Media & Different Cultures
  • Gender equality and language
  • Gender equality and media
  • Gender equality and communication
  • Media coverage of migration and solidarity networks
  • Mass Communication, Society and Globalization

08. Media Education


Teaching and learning processes are always affected by the cognitive artifacts which mediate the understanding process. Some of them processes are classical while others are shaped by the historical evolution of media and technology; many of them have change the many ways in which we comprehend contexts and communicate knowledge (scientific or otherwise). In this session, all these issues can be discussed and abstract proposals on empirical research will be very welcomed. These include but are not limited to:

  • Media Education Research
  • Media & Literacies
  • Research and Education
  • New technologies and education
  • Gamification in education
  • Media, Information and Communication Literacy
  • Media Education

09. Media and Corporate


Economic development in a global society acts through and with the decisive support of digital media and mainstream media. This panel will entertain proposals that cover the many different issues in which media, business, industries, etc. are involved and are related to communication. The session will favor the abstract proposals that focus on empirical research.

  • Work in media and communication industries
  • Communication Policy and Regulation
  • Media as a Global Business
  • Media and Sport (also, Olympics Coverage)
  • Media Management
  • Media Management and Economics
  • Telecommunications
  • Advertising

10. Screen Cultures


After the “turning points” that marked the theories of the late twentieth century in visual culture, many interesting themes today need to be reconsidered. We have more genre and formats and the entire range of production, consumption and circulation modes that interact and create a new form of hybridization. The spectrum goes from films, TV formats, serial forms, and digital storytelling to photography, social media, video gaming, digital platforms, etc. This session will favor different types of proposals: abstracts and posters, but also short movies, screenplays, showcases.

  • Documentary Production
  • Media Industry Trends and Dynamics
  • Visual Arts & Visual Communication
  • Contemporary Theatre and Performance
  • Radio, Cinema, Television and Entertainment Studies
  • Metaphors, concepts and imaginary
  • Content: image and representation
  • Communication Technology and Digital Media
  • Mediation, Disintermediation, Remediation
  • Utopia, Dystopia
  • Data, Algorithms, People
  • Now you can submit your research paper at
  • Please submit your abstract – 6th December 2019
  • Before submitting your abstract please follow the abstract submission Guidelines.
  • If you wish to be a presenter at the 6th World Conference on Media and Mass Communication 2020, Register for the conference and Reserve your slot now!