MEDCOM 2020 is the 6th in a series of past successful conferences on Media and Mass Communication organized by The International Institute of Knowledge Management. MEDCOM annual conference series was started in Beijing, China (MEDCOM 2015). After its initiation, two conferences were held in Kuala Lumpur, Malaysia (MEDCOM 2017, MEDCOM 2019) and two were held in Bangkok, Thailand (MEDCOM 2016, MEDCOM 2018). Today, the standard, impact, and quality of the MEDCOM conferences are highly recognized by the media and communication community in the world.

Objectives of MEDCOM 2020

Building Newfangled and Futuristic International Community

One of the main objectives of MEDCOM 2020 is to continue to work toward improving the standard of the international community of researchers, scholars, and scientists by exposing them to the latest trends, developments, and challenges in the Media and Mass Communication field while addressing the theme “Communication and Cultural Change”.

Communication is the other side of representation of knowledge. Symbols, languages, technologies, and media mediate all we know about the world we live in. Our cognitive processes and artifacts do not objectively mirror the perception of reality, rather our perception is a negotiation among several entities – reality, languages and us (our body, minds, and social relationships). This is why communication is so important in all aspects of our lives (social and behavioral). However, the strategies that are in place when we communicate are not clear with regard to how we understand each other, persuade, and make alliances to change a culture. One could argue that for this reason, social campaigns and messages that are designed to encourage “good” behaviors (such as do not cause environmental pollution, do not smoke, increase physical activity, adopt auto-limitation behaviors, etc.) are not so effective. In this conference, we will explore the cognitive, emotional, and social processes involved in communication and in particular in the social communication area.


Developing Careers and Increasing Opportunities

MEDCOM 2020 is designed to develop the careers of the participants while increasing opportunities for their future. The renown resource persons in the media and communication field will conduct special features of the conference. The conference will also provide a unique convergence of networking, learning, inspiring keynote speeches, discussions, Industry-Academia conversations, plenary speeches, and workshops along with publication opportunities. The Conference Committee has initiated a special scholarship program to help African and Asian researchers attend the conference. Sixty (60) Scholarships will accordingly be provided. Apply for the scholarship with your abstract on or before 30th October 2019.


Maintaining High-Quality Conference Standards and Publication Standards

The conference is specially designed by the TIIKM Research and Development team together with a committee of experts from international universities with guidance of the Academic Governing Body of TIIKM conferences. MEDCOM 2020 is under the guidelines of the Committee on Publication Ethics (COPE). The conference consists of several special issues of high quality supporting journals. The conference proceedings will be published in the Open Journal System (OJS) with Indexing and DOI.


A Platform with the Highest Networking Opportunities

The 6th World Conference on Media and Mass communication 2020 has a wide range of networking opportunities to maximize participants’ international network. There will be a conference networking dinner with a cultural show. An optional Post-conference tour will be organized with the aim of providing delegates with an opportunity for a life-changing experience. Note that the conference venue, Sardinia is one of the beautiful islands in Italy which boasts of an amazing architecture, delicious food and great history.


Registration Benefits

The conference provides you with different registration packages with so many benefits upon your presentation category (Presenter/Attendee/Virual) for the conference.Please refer the important dates to know the registration and payment deadlines.

01. Social Media: Impact, Future, Issues

Panel Chairs: Giovanni Boccia Artieri, Alessandra Migliozzi, Gianluigi Tiddia (alias Insopportabile)

Social media have revolutionized the ways of communicating and the ways of interacting among individuals. Their impact on daily lives is evident. In this track we call for an in-depth study on the use of social media and the impact they have on everyday routine, but also on the interactions both among individuals and between individuals and companies. In particular this session will favor the abstract proposals focused on the analysis of the future development of social media and its complexity.

  • Social Media
  • Social Media Use: Promises and Expectations
  • Social Media Between Equality and Inequality
  • Social Media and Civic Participation
  • Social Media: What Future?
  • Communication and Multi-Media Campaigns
  • Digital Activism and Alternative Media
  • New Technologies and Innovation

02. Theory of Communication, Languages and Media

Panel Chairs:  Francesca Ervas and Daniela Virdis

Theoretical issues, also from an historical point of view, on communication, language and media will be welcomed in this track. More specifically we expect proposals on relationship between language and media, semiotic and sociological perspectives on symbolic processes, cognitive and pragmatic processes in communication. Abstracts that present case studies, empirical approaches, or practical application of theoretical perspectives are welcomed. In particular, the session will favor the abstract proposals focused on new and multidisciplinary perspectives that can help understand philosophical issues on comprehension process and human relationship in communication.

  • Emotions and Non Verbal Communication
  • Cognitive Processes and Communication
  • Language and Representation
  • Communication Theory and Social Change
  • Communication Theory and Practice: Writing for (New) Media
  • History of Linguistic Theory
  • Mass Communication, History and Society
  • Media Narratives and Social Realities
  • Narratives in Contemporary Communication
  • Metaphors, Stereotypes, and Framing Effect
  • Metaphors, Concepts and Imaginary  

03. Public Sector Communication

Panel Chair: Alessandro Lovari

Public sector communication has considerably changed in recent years, gaining importance at international level. The penetration of digital technologies and social media has opened up new scenarios and create opportunities for public sector organizations worldwide. Thanks to social media, public sector communication can really be citizen-friendly and it can innovate its practices and strategies also in relation with mass media and other strategic publics. At the same time the general distrust toward institutions and citizens activism have created new challenges that require innovative competencies and skills (technological, managerial but also legal ones) for public sector communicators.
This session accepts abstract proposals which investigate these topics and challenges, from a theoretical but also empirical point of view (i.e., case studies, comparative studies, etc.), both in ordinary and in exceptional situations (crises, natural disasters, etc.).

  • Public Sector Communication: Trajectories of Development
  • Public Sector Communication Campaigns and Strategies
  • Public Sector Communication and Social Media
  • Media Relations and Public Sector Organizations
  • Open Government: New Challenges for Communicators
  • Artificial Intelligence and Public Sector Organizations
  • New and Old Professions: Skills, Competences, Responsibilities
  • Crisis Communication and Ethical Challenges for Communicators
  • Citizens Engagement, Between Protest and Collaboration

04. Politics, Platforms and Participation

Panel Chair: Michele Sorice

Political participation, social participation in movements and democratic and political participation are closely linked to the opportunities and problems of digital media and, in particular, of social media. While the communication between politicians and citizens is (or can be) more direct, the social responsibility of communicator is still relevant for democracy. The session will favor the abstract proposals that tell about empirical research carried out.

  • Political Communication and Media
  • Media Politics
  • Media and Democracy
  • Media Ethics
  • Political Discourse and Mediatization of Politics
  • Copyright and Intellectual Property
  • Alternative and Community Media
  • Ngo’s and Communication
  • Data, Platform and Participation
  • Grassroots Movements, New Lifestyles and Communication
  • Humanities Communication

05. Health Communication, Emergency and Environmental Studies

Panel Chair: Maria Grazia Rossi

Health, crises and the environment have in common a communication capable of preventing, managing emergencies and crises and, finally, managing situations of normality and / or post-problem / crisis / emergency. For these topics digital and social media give a great opportunity to increase attention on topics that have been filtered or ignored in the past by traditional mass media and public opinion. Furthermore they changed some specific communication activities and practices, like doctors and patients interaction, public health communication campaigns, or scientists and lay persons’ relationships about climate change, disaster or health epidemics. The session will favor the abstract proposals that investigate theoretical and empirical research on these topics.

  • Health Communication
  • Communication of Prevention
  • Risk, Stigma and Health Communication
  • Disaster Coverage in the Media
  • Metaphor and Climate Change
  • Doctor-patients Communication
  • Media, Climate Change and Environmental Studies
  • Disaster Communication
  • Communication and Violence

06. Journalism

Panel Chair: Lorenzo Paolini

Journalism and publishing have radically changed in the last fifty years: first the television, then the internet and, lastly, the social media have modified the way of working in the newsrooms and the language used. We passed from a “newsroom” journalism to a “widespread” journalism and even the sources, as well as the public, have become potentially unlimited. In this session it will be of interest to discuss about how journalism, whether print, television or radio, has changed and about what potential and risks are entailed in the spread of the new media.

  • Journalism Research and Education
  • Media & Journalism
  • Magazine
  • Web-based Journalism
  • Scholastic Journalism
  • Newspaper
  • Radio-TV Journalism
  • Radio, Television, and Entertainment Studies

07. Multiculturalism, Cultural Studies, Religion, Youth and Gender Communication

Panel Chairs: Multiculturalism – Gaia Peruzzi, Gender – Elisa Giomi, Religion Studies – Fabio Tarzia

Relations between different cultures (national, ethnic, generational, gender) are the present and future of the media in hybrid, fragmented and complex societies. These panel welcome discussions on different aspects of the communication among groups in which different nationality and language define different identities, with particular attention to migration. Another focus will be on gender issues: equality in society, discrimination in language, gender equality and media. The session will favor the abstract proposals in which are reported experiences, case studies or empirical research.

  • International Communication
  • Asian Perspectives on Communication
  • Critical and Cultural Studies, Youth, Gender and Communication
  • Media and Globalization
  • Media and Migrants
  • Media & Different Cultures
  • Gender Equality and Language
  • Gender Equality and Media
  • Religion Studies
  • Media Coverage of Migration and Solidarity Networks
  • Mass Communication, Society and Globalization

08. Media Education

Panel Chair : Alessio Ceccherelli

Teaching and learning process are always affected by the cognitive artifacts, which mediate the world understanding process. Some of them are classical and independent by historical evolution of media and technology; many of them change a lot the way in which we comprehend contests and communicate knowledge (scientific and not). In this session all these issues can be discussed and abstract proposals that tell about empirical research carried out will be very welcomed.

  • Media Education Research
  • Media & Literacies
  • Research and Education
  • New Technologies and Education
  • Gamification in Education
  • Media, Information and Communication Literacy
  • Media and Assessment
  • Coding
  • Teachers Training and New Media
  • Social Media in Education

09. Media and Corporate Communication

Panel Chair: Giuseppe Melis

Economic development in a global society acts through and with the decisive support of companies and media. From one side companies and corporations are strongly investing in advertising campaigns and communications to promote their services/products and to interact and dialogue with customers and other strategic publics (media, institutions, stakeholders, etc.). From another side, mass media and new digital media outlets still have a relevant role to inform public opinions, to influence publics’ agenda, and to increase visibility to companies’ products and values. These relations have deeply changed in digital and social media environments characterized by the emerging active role of media audiences, by the adoption of innovative practices of digital communications (i.e., social media channels, corporate blogs, corporate bots, etc.), and by the evolution of media consumptions patterns by customers and citizens.
In this panel, abstract proposals deal with many different issues related to the transformations of mass media and corporate communications, as well as digital audiences’ practices and employees’ relations management.

  • Corporate Communication 
  • Public Relations and Strategic Communication
  • Media Companies and Communication Industries
  • Employee Communication and Management 
  • Advertising Strategies and Techniques
  • Media as a Global Business
  • Media Audiences
  • Media and Sport
  • Media Management and Economic
  • Communication Policy and Regulation

10. Screen Cultures

Panel Chair: Emiliano Ilardi 

After the “turning points” that marked the theories of the late twentieth century in visual culture, many interesting themes need today to be reconsidered. We have more genre and formats and the entire range of production and consumption and circulation modes interact and create new form of hybridization. The spectrum goes from films, TV formats, serial forms, digital storytelling to photography, social media, videogaming, digital platforms, etc. All these types of audiovisual texts have a great impact in the way a society is represented and it matters a lot in defining a territory/destination, also from a touristic point of view. The session will favor different types of proposals: abstracts, posters, but also short movies, screenplays, showcases.

  • Documentary Production 
  • Cinema
  • Visual Arts & Visual Communication
  • Contemporary Theatre and Performance
  • Game Studies
  • Poetry and Litterature
  • Fanfiction, Fanwriting
  • Comics and Animation
  • Photography
  • Popular Music
  • TV and Web Series
  • Now you can submit your research paper at
  • Please submit your abstract – 20th January 2020
  • Before submitting your abstract please follow the abstract submission Guidelines.
  • If you wish to be a presenter at the 6th World Conference on Media and Mass Communication 2020, Register for the conference and Reserve your slot now!