“COMMUNICATION AND CULTURAL CHANGE”
You are welcome to send your abstract to the 6th World Conference on Media and Mass Communication – (MEDCOM 2020) which will be held from 28th – 30th May 2020 under the theme “Communication and Cultural Change”
Communication is the other side of representation and knowledge. All we know about the world we live by is mediated by symbols, languages, technologies, and media. The perception of reality is not objectively mirrored by our cognitive processes and artefacts, but it is a negotiation among reality, languages and us (our body, minds, and social relationships).
This is why communication is so relevant in every cultural aspect and has such a strong impact on social life and individual behaviours. However, the strategies that are in place when we use communication to understand, persuade, make alliances to obtain a cultural change are not so clear. For that reason, often-social campaign and messages that aim to encourage convenient and “good” behaviours (such as do not cause environmental pollution, do not smoke, increase physical activity, adopt auto-limitation behaviours, etc.) are not so effective. In this conference, we will explore the cognitive, emotional, and social processes involved in communication and in particular in the social communication area.